SBD/January 28, 2014/Franchises
This Seat Taken? Nuggets Partner With Evento To Help Friends Sit Near Each Other
Published January 28, 2014
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Israel-based social engagement outfit Evento has signed its first North American partnership with the Nuggets that will allow ticket buyers through Facebook to find where their friends are sitting. Using Evento’s SitNearMe platform, followers of the Nuggets’ Facebook page will be able to find where their friends are sitting and buy tickets near them while still in Facebook. Evento has previously worked with several teams in Israel and elsewhere in Europe, and intends to soon roll out the SitNearMe platform to other Kroenke Sports-owned teams including the Avalanche, MLS Rapids and NLL Colorado Mammoth. “We’re trying to make the ticket buying experience more socially friendly,” said Evento CEO & Founder Ophir Zardok. “We’re very excited to make our entry into North America.” The SitNearMe platform for now is a driver to push additional single-game ticket sales, but the Nuggets intend to eventually use it as a tool for larger purchases. Evento is working directly through the Nuggets’ primary ticketing system powered by Veritix. Financial terms were not disclosed, but the pact will be based on revenue sharing. “Evento presented an option that caught our attention due to their unique way of displaying users’ friends’ seats, the seamless purchase funnels (three clicks), and the fact they were already working with Veritix’ application programming interface,” said Nuggets Senior VP/Team Sales Che Vialpando.
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