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SBD/January 27, 2014/Marketing and Sponsorship
Seahawks' Run To Super Bowl Could Create Marketing Boon For Players
Published January 27, 2014
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NORTH OF THE BORDER: In N.Y., Gerald Narciso wrote along with the team’s 12th Man fan group, the Seahawks have "found similar allies north of the border" in Vancouver, B.C. Footprints of "Seahawks mania can be found everywhere around town." TV ratings also have "soared in Canada." On social media, the Seahawks Canada Facebook page has "more than 2,100 likes, and the Twitter page has more than 4,900 followers -- a 1,600-follower increase since the start of the season." The Seahawks organization is "aware of its growing fan base in Vancouver as well as around the Pacific Northwest," as it organized "viewing parties around Vancouver for the NFC championship game and is planning to do the same for the Super Bowl" (N.Y. TIMES, 1/26).