NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Chargers, Raiders Meet With L.A. Officials
SBD/January 27, 2014/Marketing and Sponsorship
Seahawks' Run To Super Bowl Could Create Marketing Boon For Players
Published January 27, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
NORTH OF THE BORDER: In N.Y., Gerald Narciso wrote along with the team’s 12th Man fan group, the Seahawks have "found similar allies north of the border" in Vancouver, B.C. Footprints of "Seahawks mania can be found everywhere around town." TV ratings also have "soared in Canada." On social media, the Seahawks Canada Facebook page has "more than 2,100 likes, and the Twitter page has more than 4,900 followers -- a 1,600-follower increase since the start of the season." The Seahawks organization is "aware of its growing fan base in Vancouver as well as around the Pacific Northwest," as it organized "viewing parties around Vancouver for the NFC championship game and is planning to do the same for the Super Bowl" (N.Y. TIMES, 1/26).