SBD/January 27, 2014/Facilities

Rose Bowl Could Host NFL Games Following Ruling As Way To Help Pay Off Stadium Debt

A deal with the NFL is expected to earn between $5-10M for the Rose Bowl
As Pasadena seeks to "host an NFL team temporarily at the Rose Bowl," an L.A. Superior Court judge last week ruled in favor of the city "after Rose Bowl neighbors filed a lawsuit alleging that the city’s environmental study did not accurately take into account the impact that additional large-scale events would have on the treasured Central Arroyo," according to Lauren Gold of the PASADENA STAR-NEWS. There already is "a proposal that the Rose Bowl host 17 total major events" in '14 in addition to potential NFL games. A deal with the NFL is "expected to earn" between $5M-10M for the stadium, which is "still buried under unexpected debt from a costly renovation." However, Pasadena City Manager Michael Beck said that there "will not be an NFL season played in Pasadena" in '14, meaning there "will not be 30 events at the Rose Bowl." He added that though the NFL option is "still on the table for the future, this year’s proposed 17 major events are a trial run for an alternative way to keep the cash-strapped stadium in the black." The Pasadena City Council today "will consider approving a two-night concert in August, which comes on the heels of the recent announcement of three One Direction concerts in September." Each large concert is "projected to bring in $400,000 in revenues" (PASADENA STAR-NEWS, 1/25).
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