SBD/January 24, 2014/Marketing and Sponsorship

SAP To Run Stats Zone Area On Super Bowl Boulevard Next Week

Stats Zone will include trivia quizzes, fan avatar creators and social media monitoring
NFL cloud solutions partner SAP next week will open a Stats Zone on Times Square as part of the league's Super Bowl Boulevard sponsor zone. The area, developed with the aid of SAP's agency of record GMR Marketing, will include fan voting for the Fantasy Player of the Year, trivia quizzes, fan avatar creators and social media buzz monitoring. A large LED screen on the outside of the Stats Zone will show real-time looks into fan sentiment for Super Bowl XLVIII, as tracked by SAP and GMR across the Internet. "Sports is a big way for us to tell our story and humanize our brand, so being part of the Boulevard was a natural for us," said SAP Group Dir of Global Sponsorships Dan Fleetwood. The Stats Zone will open on Wednesday and stay open through next Saturday. SAP also sponsors the NBA, among other properties, and is looking to develop a similar concept for next month's NBA All-Star Game.
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