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SBD/January 24, 2014/Franchises
Capitals Look To Enhance Fan Experience With Technology Such As Google Glass, Skybox
Published January 24, 2014
SEEING IS BELIEVING: In Sacramento, Matt Kawahara notes the NBA Kings will "outfit a handful of team personnel with Google Glass and broadcast live video taken with the futuristic glasses to fans in a variety of ways -- on the video board inside Sleep Train Arena," over Friday's local TV broadcast and "across social media." A team spokesperson said that among those wearing Google Glass will be "members of the Kings’ dance team, an announcer and mascot Slamson." All told, "about a dozen of the glasses will be deployed." Kings President Chris Granger said, "It’s about giving fans a unique perspective. We’d like our fans to be able to experience what it’s like to run through the tunnel like a player, what it’s like to be near the player huddle like a sideline reporter is, what it’s like to be a Kings dancer on the court." Kawahara notes CrowdOptic "employed the same technology the Kings will use" on Friday night at several Stanford Univ. athletic events in recent months. Stanford Senior Assistant AD/Communications Kurt Svoboda said that those included "a basketball game and a football game at which non-athletes wore the glasses on the field, in the press box and in postgame interview sessions, with the video then shown in-venue" (SACRAMENTO BEE, 1/24).