Super Bowl Prices Soar On Secondary Market Dew Tour Not Returning To Maryland In '15 ESPN, NFL Want CFP To Change Dates Phoenix Area Becomes Center Of Sports World NHL ALL-Star Weekend Dazzles In Columbus World Cup Of Hockey Returns In '16 NHL Officially Unveils Outdoor Games For '16-17 N.Y. Super Bowl Took In, Spent More Than $81M Pro Bowl Puts On A Good Show Winter X Games Draws Largest Aspen Crowd
Upcoming Conferences and Events
SBD/January 23, 2014/Events and Attractions
Team Owners Eye "Huge Leap Forward" For Rolex 24 At Daytona This Weekend
Published January 23, 2014
LOOK AT THE TIME: In Daytona Beach, Fatima Hussein noted Rolex "had a hand in forming" the partnership between its subsidiary Tudor and the IMSA for the launch of the new series. IMSA VP/Marketing David Pettit said that both Rolex and IMSA's "coordinated marketing efforts will greatly benefit both companies." He added, "Rolex approached our organization about the partnership -- the Tudor addition was their idea." Tudor has "a five-year relationship with the series sanctioning body" (Daytona Beach NEWS-JOURNAL, 1/19).