PBR Positions Spring Event As "Major" Four Cities Invited To Bid For '19, '20 Super Bowls Boston IndyCar Race Set For Next Year Law Does Not Allow Preakness To Move NBA Takes Measures To Ensure Lottery Is Authentic Preakness Sets New Record Attendance ACC's Swofford Wants To Expand CFP To Eight Preakness Stakes Could Move To Sunday North Texas Won't Bid On Next Round Of CFP Games Bay Area To Host '18 Rugby World Cup
Upcoming Conferences and Events
SBD/January 23, 2014/Events and Attractions
Team Owners Eye "Huge Leap Forward" For Rolex 24 At Daytona This Weekend
Published January 23, 2014
LOOK AT THE TIME: In Daytona Beach, Fatima Hussein noted Rolex "had a hand in forming" the partnership between its subsidiary Tudor and the IMSA for the launch of the new series. IMSA VP/Marketing David Pettit said that both Rolex and IMSA's "coordinated marketing efforts will greatly benefit both companies." He added, "Rolex approached our organization about the partnership -- the Tudor addition was their idea." Tudor has "a five-year relationship with the series sanctioning body" (Daytona Beach NEWS-JOURNAL, 1/19).