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Team Owners Eye "Huge Leap Forward" For Rolex 24 At Daytona This Weekend
Published January 23, 2014
LOOK AT THE TIME: In Daytona Beach, Fatima Hussein noted Rolex "had a hand in forming" the partnership between its subsidiary Tudor and the IMSA for the launch of the new series. IMSA VP/Marketing David Pettit said that both Rolex and IMSA's "coordinated marketing efforts will greatly benefit both companies." He added, "Rolex approached our organization about the partnership -- the Tudor addition was their idea." Tudor has "a five-year relationship with the series sanctioning body" (Daytona Beach NEWS-JOURNAL, 1/19).