U.S. Fans Abound For WWC Final Steelers Exploring '23 Super Bowl Bid Canadian Officials Tout World Cup Attendance Capacity At Wimbledon Reduced Due To Heat U.S.-Germany WWC Semifinal Nearing A Sellout All-Star Game Prices Rising On Secondary Market New MGM-AEG Arena Could Host PBR IndyCar's Future At Fontana In Doubt Travelers Championship Gets Record Crowds MLB Changes HR Derby Format
SBD/January 23, 2014/Events and Attractions
Team Owners Eye "Huge Leap Forward" For Rolex 24 At Daytona This Weekend
Published January 23, 2014
LOOK AT THE TIME: In Daytona Beach, Fatima Hussein noted Rolex "had a hand in forming" the partnership between its subsidiary Tudor and the IMSA for the launch of the new series. IMSA VP/Marketing David Pettit said that both Rolex and IMSA's "coordinated marketing efforts will greatly benefit both companies." He added, "Rolex approached our organization about the partnership -- the Tudor addition was their idea." Tudor has "a five-year relationship with the series sanctioning body" (Daytona Beach NEWS-JOURNAL, 1/19).