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Marketing and Sponsorship

Airbus Signs On As Title Sponsor Of LPGA Tour Stop In Mobile

Europe-based aircraft manufacturer Airbus has signed on as title sponsor of the spring LPGA Tour event in Mobile, Ala. The Airbus Mobile Bay LPGA Classic takes place May 22-25 at Magnolia Grove Golf Club (Airbus). Airbus is currently building a $600M production facility in Mobile -- its first in the U.S. -- with aircraft assembly scheduled to begin in '15 (THE DAILY). In Mobile, Tommy Hicks noted the Airbus-LPGA deal is "for one year, but could be extended" after the tournament. The LPGA has "long been a fixture in Mobile, beginning with the former Tournament of Champions, which was a limited-field event featuring winners of LPGA tournaments over a three-year span." The current full-field event is "expected to feature many of the LPGA's top and most popular players" (AL.com, 1/21).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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