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SBD/January 22, 2014/Events and Attractions
Lowering Of Ticket Prices For NHL Game At Dodger Stadium Could Help Get A Sellout
Published January 22, 2014
ALL THE KINGS' MEN: In L.A., Paresh Dave notes big events "are central to the NHL's growth strategy." League execs hope that casual fans "intrigued by the unprecedented slate of 'stadium' games will become close followers of hockey after learning about regional rivalries and players' patriotism." The Kings estimate that "about 2.5 million hockey fans -- split about 60-40 in favor of the Kings -- are among the 13 million people" living in L.A. and Orange counties. The goal is to "create an additional million hockey fans." About 35% of Kings fans "are Latino and many are 20-somethings, but there's room to grow in those categories and others." The Penguins said that they "doubled their fan base" between '09 and '13, during which time they hosted the '11 Winter Classic and '12 NHL Draft. However, a "week of activities, including an alumni game and public skating" preceded the outdoor game in Pittsburgh. The impact in L.A. "could be tempered because Dodger Stadium won't play host to any events besides the game" (L.A. TIMES, 1/22).