Patriots' Nike Shoe Goes On Sale Monday GoDaddy Returning As Super Bowl Advertiser Bud Light Announces Super Bowl Hospitality Plans Pepsi Signs Irving For More "Uncle Drew" Episodes Montana Selling Old Candlestick Park Seats Marketplace Roundup Pacers Hire Shamrock S&E To Find Sponsorships Iverson Protests Nike Tribute Shoe Marketplace Roundup Sonic Signs Durant As First Athlete Endorser
SBD/January 21, 2014/Marketing and Sponsorship
Published January 21, 2014
IF THE SLEEVE FITS: adidas Head of Global Basketball Sports Marketing Chris Grancio said that sales of the brand's sleeved NBA alternate jerseys to this point have "indeed been very strong." He said, "Terrific. (Sales have) exceeded expectations. We're very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it's been very positive." NBCSPORTS.com's Brett Pollakoff noted the company "doesn’t do any custom fitting of the jerseys" for NBAers but does "make samples in all sizes widely available to teams before they're scheduled to play in them in a game that counts" (NBCSPORTS.com, 1/18).
JOHNNY CASH: In Baltimore, Sean Welsh notes former Texas A&M QB Johnny Manziel is "the subject of new signage at Under Armour's Locust Point campus." Signs in "at least two locations" at UA HQs "welcomed Manziel to 'the team,' though [it's] not clear which team that is, exactly." Manziel would be "the latest in a long line of high-profile athletes to endorse" UA (Baltimore SUN, 1/21).