SBD/January 21, 2014/Marketing and Sponsorship

Marketplace Roundup

Sports Authority Store Manager John Dinolfo said that his location in Colorado Springs on Sunday "received its shipment" of Broncos AFC Championship jerseys "before the game had ended." He said by yesterday the store had "very little left." Dick's Sporting Goods Community Marketing Manager Randy Thornhill said that fans in Colorado Springs were "snapping up team merchandise so quickly after Sunday's win that Dick's Sporting Goods on North Powers Boulevard had sold out of some gear by early Monday." In Colorado Springs, Ned Hunter notes Dick's yesterday "opened four hours early to accommodate Broncos shoppers [looking] for AFC Championship merchandise" (Colorado Springs GAZETTE, 1/21).

IF THE SLEEVE FITS: adidas Head of Global Basketball Sports Marketing Chris Grancio said that sales of the brand's sleeved NBA alternate jerseys to this point have "indeed been very strong." He said, "Terrific. (Sales have) exceeded expectations. We're very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it's been very positive." NBCSPORTS.com's Brett Pollakoff noted the company "doesn’t do any custom fitting of the jerseys" for NBAers but does "make samples in all sizes widely available to teams before they're scheduled to play in them in a game that counts" (NBCSPORTS.com, 1/18).

JOHNNY CASH: In Baltimore, Sean Welsh notes former Texas A&M QB Johnny Manziel is "the subject of new signage at Under Armour's Locust Point campus." Signs in "at least two locations" at UA HQs "welcomed Manziel to 'the team,' though [it's] not clear which team that is, exactly." Manziel would be "the latest in a long line of high-profile athletes to endorse" UA (Baltimore SUN, 1/21).
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