Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/January 21, 2014/Marketing and Sponsorship
Published January 21, 2014
IF THE SLEEVE FITS: adidas Head of Global Basketball Sports Marketing Chris Grancio said that sales of the brand's sleeved NBA alternate jerseys to this point have "indeed been very strong." He said, "Terrific. (Sales have) exceeded expectations. We're very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it's been very positive." NBCSPORTS.com's Brett Pollakoff noted the company "doesn’t do any custom fitting of the jerseys" for NBAers but does "make samples in all sizes widely available to teams before they're scheduled to play in them in a game that counts" (NBCSPORTS.com, 1/18).
JOHNNY CASH: In Baltimore, Sean Welsh notes former Texas A&M QB Johnny Manziel is "the subject of new signage at Under Armour's Locust Point campus." Signs in "at least two locations" at UA HQs "welcomed Manziel to 'the team,' though [it's] not clear which team that is, exactly." Manziel would be "the latest in a long line of high-profile athletes to endorse" UA (Baltimore SUN, 1/21).