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SBD/January 21, 2014/Marketing and Sponsorship
Shani Davis Embracing Olympic Spotlight After Less Prominent Role At Prior Games
Published January 21, 2014
MANCUSO'S WAY: OUTSIDE magazine's Grayson Schaffer in a cover story profiles U.S. skier Julia Mancuso and writes she is the "Olympic champion you'd want to drink a beer with." The Lake Tahoe, Calif., native "trains for skiing by surfing and paddleboarding, appears untroubled by minutiae, and then ... comes through when it matters." Going into Sochi, most of the talk around the U.S. Ski team has "focused on Mikaela Shiffrin, the 18-year-old American phenom, and Mancuso’s training partner Lindsey Vonn." Maybe it is "because of Mancuso’s relaxed demeanor that observers continue to underestimate her," but to hear her tell it, the "laissez-faire attitude isn’t a strategy; it’s all she knows" (OUTSIDE, 2/'14 issue).