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SBD/January 21, 2014/Marketing and Sponsorship
Chips & Putts: HSBC Taking Long Look At Future Golf Sponsorship Options
Published January 21, 2014
ON THE BEACH: In South Carolina, Alan Blondin reports golfer Natalie Gulbis will be "representing Myrtle Beach golf management company National Golf Management" in '14. Gulbis has a "one-year agreement to be the spokesperson for NGM and its 22 Strand courses, golf package businesses and accommodations at Pawleys Plantation." She is "taking part in a sweepstakes through MyrtleBeachTrips.com that will have her eating dinner and playing a round of golf at Pawleys Plantation in late fall with eight winners, and she’ll be wearing the Myrtle Beach Trips logo on the sleeve of her golf shirts in competition." NGM representatives and Gulbis "anticipate the partnership extending" beyond '14 (Myrtle Beach SUN NEWS, 1/21).
NEED FOR SPEED: GOLFCHANNEL.com noted Paulina Gretzky, the fiancée of golfer Dustin Johnson, "posted on her various social-media accounts that she is currently filming a commercial for TaylorMade." It is "unclear her exact role in the clip." A "close inspection" of a photo she posted "shows that she is wearing a badge with the words SPEED POLICE" (GOLFCHANNEL.com, 1/16).
NOTES: Cobra Puma Golf yesterday announced the return of Greg Norman to its stable of global brand ambassadors. He will work on product development and will play with Cobra clubs at appearances, tournaments and events (Cobra Puma Golf)....Golfer Jason Dufner and Perry Ellis Int’l will continue their partnership for a second season, as Dufner will continue to be a brand ambassador for PGA Tour Pro Series apparel. Dufner will wear PGA Tour Pro Series at all appearances and be the keystone to the brand’s marketing efforts (Perry Ellis).