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SBD/January 21, 2014/Leagues and Governing Bodies
Bouchard's Run To Aussie Semifinals Could Be Sign Of Things To Come For WTA
Published January 21, 2014
WHOA, CANADA: REUTERS' Simon Cambers notes Bouchard's victory today made her the "first Canadian into the last four at any grand slam" since Carling Bassett at the '84 U.S. Open. With her "looks and a game that is improving all the time, Bouchard is a sponsor's dream, even if she plays a pretty straight bat to any questions slightly off-message." Bouchard realizes that "coming from a country where ice hockey is the most popular sport, she is facing an uphill battle to bring tennis to the masses." If she "beats Li Na to reach the final in Melbourne, however, things may change just a little." Bouchard: "Hopefully they'll care a little bit more about tennis now. It's definitely not the most popular sport there but I think it's growing, I think it's getting better. I'm just trying to do the best I can for myself, for the country as well" (REUTERS, 1/21). ESPN's Cliff Drysdale noted Bouchard has helped create an "explosion of interest in Canada in this game." Drysdale: "Birth of a superstar.” ESPN’s Mary Joe Fernandez said, “Bouchard has become the darling of the WTA Tour” ("Australian Open," ESPN2, 1/20).