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SBD/January 20, 2014/Media
Sources: All Four NFL TV Partners, Turner Sports Bid On Thursday Night Package
Published January 20, 2014
PACKAGE COULD BE WORTH $400M: REUTERS' Ronald Grover cited sources as saying that the Thursday package could be for as many as eight games and "be worth $400 million or more" (REUTERS, 1/17). SI.com's Richard Deitsch cited a source as saying that the "number of games being bid on was not set to a specific number, meaning the package could be ... anywhere from six to eight games or more, depending on the proposals from the networks." The source added that the NFL was "very interested in what broadcast group would provide the best promotional plan to amplify the viewership of Thursday night games." While initial bids were only for the '14 season, there is the "likelihood of extending the contract after its first year." The league was "happy with how the NFL Network positioned Thursday as a football night but feels a network partner can improve viewership numbers" (SI.com, 1/19).