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SBD/January 20, 2014/Media
Published January 20, 2014
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FROM RUSSIA WITH LOVE: Tennis player Maria Sharapova will be part of NBC's broadcast crew during the Sochi Games, and she said this weekend, "Everyone seems to think I will be commentating on winter sports. I'm not a bobsledding expert. I will confirm I won't be commentating." Sharapova, a Russian native, said, "I'm going to be showcasing the city of Sochi to a worldwide audience. I'm going to be with a few different co-hosts around the city, in the village and then I'm going to be doing a few segments in the studio" (AP, 1/18).
MR. BLUTARSKY: In Pittsburgh, Dejan Kovacevic notes three of the NHL Panthers' games last season "drew a zero local TV rating in the Miami-Fort Lauderdale metro market." Kovacevic: "That's zero with a Z. Fewer than 2,000 actual households, so it didn't register at all" (PITTSBURGH TRIBUNE-REVIEW, 1/20).