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SBD/January 17, 2014/Media
AFC, NFC Championship Games Set For Big Ratings With Patriots-Broncos Leading Way
Published January 17, 2014
EAST COAST BIAS? NFL Commissioner Roger Goodell appeared on CNBC's "Squawk Box" Friday morning, and CNBC's Andrew Ross Sorkin said there is a "view in the ratings advertising world that you can't let the Patriots lose because you need an East Coast team in the Super Bowl." Goodell laughed out loud and replied, "No, I think we have four great teams, teams that all deserve to be there. They all have national followings and I think that's the great thing about the NFL. It's a national sport." Sorkin asked, "You don't sit around and think that there's certain combinations that will do better on TV than others?" Goodell: "There might be, but the reality of it is our sport is national and we like to see the best teams win. The games that are most competitive actually draw the most viewers. So the best teams playing each other will likely draw the best ratings." Goodell added, "I'll let you in on a secret. I always root for the team that's behind because we really love the close games" ("Squawk Box," CNBC, 1/17).
TAKING A REST: In St. Louis, Dan Caesar reports former CBS analyst Dan Dierdorf is "gearing up for a reconstructive back operation that is set for Feb. 5 -- three days after the Super Bowl." Dierdorf yesterday said, "It’s a major surgery, six or seven hours." Caesar notes Dierdorf's back problems have been "so troublesome that he said they are a major reason he retired from his role as CBS’ No. 2 NFL game analyst after 15 seasons." Dierdorf said that it will be "several months before he will be able to resume activities such as playing golf," but the surgery "won’t deter him from pursuing a spot on radio." He emphasized that he has "retired from network television, not broadcasting in general." CBS is "interested in adding" Dierdorf to its national sports radio network. Dierdorf, who has lived in the St. Louis area since his playing days, said that he has "had a couple feelers from local stations." He said, "I don’t see myself doing a daily show now. But if the right situation develops I could be interested in something" (ST. LOUIS POST-DISPATCH, 1/17). Meanwhile, in San Diego, John Maffei wrote under the header, "Dierdorf Goes Out With Class." Dierdorf "wasn't only good at both" playing and broadcasting, he is a HOFer in those roles. Dierdorf had "a relaxed, humorous style" on TV, and "maybe because he was an offensive lineman, he had a little different twist on the game." He "bowed out gracefully on his final game" (UTSANDIEGO.com, 1/14).