Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's CBS Has Deal To Stream NFL Games NFL Re-Evaluates Scheduling For Teams Playing "TNF" Tiger's Deal With Monster Energy Is Multiyear NFL Players To Wear Customized Cleats For Charity Toews, Matthews Play "Call Your Shot" In Bauer Video Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign Hy-Vee Cites Costs For Ending Royals Sponsorship
SBD/January 17, 2014/Marketing and Sponsorship
Delta, Alaska Airlines Sponsor Seahawks Contests, With Bigger Plans If Super Bowl Reached
Published January 17, 2014
MAKING NOISE: In Seattle, Bob Condotta writes Seahawks FB Derrick Coleman has "become a sudden Internet and television-commercial sensation from an advertisement for Duracell batteries that tells his story of overcoming partial deafness to make it to the NFL." The ad was "published on YouTube last Friday, and as of Thursday afternoon had been viewed more than 5 million times." Coleman said of the response to the ad, "I knew I was going to be able to touch some people, and that the hearing-impaired and deaf community -- that it would get to them" (SEATTLE TIMES, 1/17). Coleman is scheduled to be profiled on NBC's "Nightly News" Friday night (THE DAILY).