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SBD/January 17, 2014/Marketing and Sponsorship
Delta, Alaska Airlines Sponsor Seahawks Contests, With Bigger Plans If Super Bowl Reached
Published January 17, 2014
MAKING NOISE: In Seattle, Bob Condotta writes Seahawks FB Derrick Coleman has "become a sudden Internet and television-commercial sensation from an advertisement for Duracell batteries that tells his story of overcoming partial deafness to make it to the NFL." The ad was "published on YouTube last Friday, and as of Thursday afternoon had been viewed more than 5 million times." Coleman said of the response to the ad, "I knew I was going to be able to touch some people, and that the hearing-impaired and deaf community -- that it would get to them" (SEATTLE TIMES, 1/17). Coleman is scheduled to be profiled on NBC's "Nightly News" Friday night (THE DAILY).