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NBC, Facebook Expanding Olympics Partnership During Sochi Games

NBC and Facebook are expanding their partnership around the Olympics during the Sochi Games. For the first time, NBC plans to make video content available on its NBC Olympics Facebook page. The broadcaster will post NBC Olympics features on Facebook, beginning today with the story of speedskater J.R. Celski’s friendship with rapper Macklemore. In addition to the videos, NBC Olympics will make commentator and Gold Medal-winning figure skater Sarah Hughes available to answer questions on Facebook during the Games. The net will promote that opportunity during its broadcasts of the Games. Facebook also will be integrated into NBC’s primetime broadcasts. Facebook VP/Partnerships & Operations Justin Osofsky said the company has invested heavily since the '12 London Games to develop a new system for tracking and analyzing Facebook users’ posts about events. It will provide that analysis to NBC to incorporate into its broadcasts. During London, NBC devoted segments to a “Talk Meter” that highlighted what Olympics-related news people were discussing on Facebook. NBC and Facebook have not determined if a similar recurring segment will occur during Sochi, but NBC has committed to using its Olympic broadcasts “to ignite the Olympic conversation and engagement on Facebook,” NBC Olympics President Gary Zenkel said. Osofsky said, “We’re excited to partner with NBC and the Olympics. Our partnership in 2012 was a great first step.”

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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