SB Advertisers Could Take More Measured Approach Raiders File Paperwork To Move To Vegas Kraft Profile Examines Goodell Relationship Yonex Begins Fines For Smashing Racquets NFL Seems More Comfortable With Vegas CSN Mid-Atlantic, Ravens Not Renewing Deal Nike Shifts Approach To Sponsorship As NBA Evolves Johnson's Ambassadorship Leaves Jets In Flux NFL Changes Date Of Goodell Press Conference Mickelson Debuts Personal Logo On Apparel
SBD/January 16, 2014/Marketing and Sponsorship
Butterfinger Stirs Social Media With Racy Super Bowl Teaser Promoting New Candy Bar
Published January 16, 2014
LIGHT 'EM UP: Bud Light Brands VP Rob McCarthy said that during the Super Bowl there will be a "change in Bud Light ad themes, with 'Here we go,'" introduced during Super Bowl XLIV in '10, "to be replaced by 'The perfect beer for whatever happens.'" McCarthy said the concept is "an evolution of ‘Here we go,’ updated with more input and knowledge from millennials." He added the concept reflects millenials' "optimism" and how they are "open to whatever happens." This Super Bowl will be the third in a row and last for which A-B VP/Marketing Paul Chibe "will serve as the quarterback for Anheuser-Busch." The company "sent a memo to employees and wholesalers last week saying that he would step aside after leading marketing efforts" in the U.S. since June '11 (N.Y. TIMES, 1/16).
STREAM OF CONSCIOUSNESS: ABC's Bianna Golodryga said actress Scarlett Johansson is "generating a lot of buzz for her latest role" as spokesperson for SodaStream and star of its Super Bowl ad. Golodryga said the new ad is "still top-secret," but a brief clip featured Johansson wearing a bathrobe so "we know drinking soda is going to look pretty good" ("GMA," ABC, 1/15).