Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
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SBD/January 16, 2014/Marketing and Sponsorship
Published January 16, 2014
VICK A BAD PICK? PHILADELPHIA magainze's Joel Mathis noted Eagles QB Michael Vick sent a tweet Monday night "endorsing auction site QuiBids," which drew "anger from that company’s users." QuiBids on Tuesday "withdrew the endorsement." QuiBids wrote, "As most employees here at QuiBids are dog owners, we want you to know we would never, ever condone animal abuse, and we’re sorry that our recent actions did not reflect our values. Please know that we've had Michael delete his post and have stopped all future campaigns with him" (PHILLYMAG.com, 1/15).
CURLING FOR COFFEE: The CP reported Tim Hortons will "remain as the title sponsor of two of the biggest curling events in Canada." The QSR has "extended its sponsorship agreement with the Canadian Curling Association" through '18. Tim Hortons has "served as title sponsor of the Canadian men’s curling championship and ... the Canadian Olympic trials" since ‘05. (CP, 1/15).