SBD/January 16, 2014/Marketing and Sponsorship

Marketplace Roundup

MARKETING DAILY's Aaron Baar reported Mitsubishi Electric in a new campaign from longtime agency Ames Scullin O'Haire, Atlanta, is casting golfers Fred Couples and Corey Pavin as "men who find themselves in uncomfortable situations." Couples in one spot "encounters a barber known as 'Shaky' to shave his face after his regular man runs off for the birth of his child." Pavin in a second ad "has trouble with the self-checkout lane at a grocery store, much to the ire of the people in line behind him." Both commercials are "being run as part of the Golf Channel’s coverage of the Mitsubishi Electric Championship at Hualalai, Hawaii, which begins this week, and will later appear on other golf programming throughout the season" (MEDIAPOST.com, 1/14).

VICK A BAD PICK? PHILADELPHIA magainze's Joel Mathis noted Eagles QB Michael Vick sent a tweet Monday night "endorsing auction site QuiBids," which drew "anger from that company’s users." QuiBids on Tuesday "withdrew the endorsement." QuiBids wrote, "As most employees here at QuiBids are dog owners, we want you to know we would never, ever condone animal abuse, and we’re sorry that our recent actions did not reflect our values. Please know that we've had Michael delete his post and have stopped all future campaigns with him" (PHILLYMAG.com, 1/15).

CURLING FOR COFFEE: The CP reported Tim Hortons will "remain as the title sponsor of two of the biggest curling events in Canada." The QSR has "extended its sponsorship agreement with the Canadian Curling Association" through '18. Tim Hortons has "served as title sponsor of the Canadian men’s curling championship and ... the Canadian Olympic trials" since ‘05. (CP, 1/15).
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