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Marketing and Sponsorship

Marketplace Roundup

MARKETING DAILY's Aaron Baar reported Mitsubishi Electric in a new campaign from longtime agency Ames Scullin O'Haire, Atlanta, is casting golfers Fred Couples and Corey Pavin as "men who find themselves in uncomfortable situations." Couples in one spot "encounters a barber known as 'Shaky' to shave his face after his regular man runs off for the birth of his child." Pavin in a second ad "has trouble with the self-checkout lane at a grocery store, much to the ire of the people in line behind him." Both commercials are "being run as part of the Golf Channel’s coverage of the Mitsubishi Electric Championship at Hualalai, Hawaii, which begins this week, and will later appear on other golf programming throughout the season" (MEDIAPOST.com, 1/14).

VICK A BAD PICK? PHILADELPHIA magainze's Joel Mathis noted Eagles QB Michael Vick sent a tweet Monday night "endorsing auction site QuiBids," which drew "anger from that company’s users." QuiBids on Tuesday "withdrew the endorsement." QuiBids wrote, "As most employees here at QuiBids are dog owners, we want you to know we would never, ever condone animal abuse, and we’re sorry that our recent actions did not reflect our values. Please know that we've had Michael delete his post and have stopped all future campaigns with him" (PHILLYMAG.com, 1/15).

CURLING FOR COFFEE: The CP reported Tim Hortons will "remain as the title sponsor of two of the biggest curling events in Canada." The QSR has "extended its sponsorship agreement with the Canadian Curling Association" through '18. Tim Hortons has "served as title sponsor of the Canadian men’s curling championship and ... the Canadian Olympic trials" since ‘05. (CP, 1/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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