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SBD/January 16, 2014/Events and Attractions
Humana Challenge's Focus On Wellness Mission Part Of Event's Evolution
Published January 16, 2014
HOPE & CHANGE: GOLFWEEK's Jeff Rude noted Hope died more than 10 years ago, and since that time so have his "model and vision" for the annual Tour stop in Palm Springs. The focus now is "more on health than Q-rated party." Golfer and former PGA Tour Policy Board Dir Paul Goydos said, "You could kind of see things changing when Mr. Hope passed. His death changed the dynamic of the event. He drew fans and amateurs." Rude noted many of the pro golfers "weren't wild about playing four different courses and long rounds with three amateur partners." Some celebrities "didn't want to play three or four days, and the quality of celeb dropped off in recent years." The upshot is that "while actors, singers and athletes no longer roam the fairways here, the pro fields are considerably better." Only "one player in the top 40 in the world" played the '08 tournament, while this week’s Humana "has nine of the top 50 and five of the top 31" (GOLFWEEK.com, 1/15). In California, Larry Bohannan asked, "Why are we considering this week’s event part of the lineage of the old Bob Hope tournament and not just a new tournament all together?" Between changing "the name, the number of days, the number of courses and the number of amateurs in the field and now taking the celebrities out of the event, there might not be much to connect this Humana tournament to the old Bob Hope Classic." Bohannan: "But there are connections, nonetheless. And the connections are as strong as the changes have been drastic" (Palm Springs DESERT SUN, 1/12).