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SBD/January 15, 2014/Franchises
Toronto FC Sees Boost In Season-Ticket Sales Following Blockbuster Signings
Published January 15, 2014
HOW THE DEAL WAS DONE: GOAL.com's Ives Galarcep wrote it was a "shrewd idea" from Bradley's agent, Ron Waxman, which "sparked the series of events that would lead to Bradley returning to MLS eight years after leaving, becoming the highest-paid American in MLS history after signing a record six-year, $40 million deal that has turned the league on its head." Bradley said, "When I learned about Toronto FC’s interest and was able to speak to [MLSE President & CEO] Tim Leiweke and [GM] Tim Bezbatchenko and [coach] Ryan Nelson, I realized really quickly how committed they were to building something special here." With Bradley "struggling for consistent minutes" at Serie A club AS Roma, and Waxman" exploring options for a new destination for the 26-year-old American star, he came up with the idea of approaching Toronto FC, a club he knew had grand ambitions under new leadership." Waxman said, "I know Tim Bezbatchenko well from deals we had done together and I know Tim Leiweke gets things done and is a winner." Bradley was "sold on the idea of coming back to MLS" once the two sides met (GOAL.com, 1/14).