Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/January 13, 2014/Research and RatingsPrint All
NFL Divisional Playoff games led overnight ratings from the weekend, but Olympic trials also performed well. NBC earned a 3.0 overnight for the U.S. Figure Skating Championships on Saturday in primetime, which featured the ladies' free-skate up against Patriots-Chargers. That figure topped any college basketball telecast over the weekend and is up 20% from the same telecast last year, which had competition from a UFC telecast on Fox, but no NFL competition. The men's free skate on NBC yesterday afternoon earned a 1.8 overnight up against NFL action, up 20% from the window last year, which had no NFL competition.
TELECASTDATENETTIME (ET)RATING "World of X Games: 2014 Snowboard Preview"1/11ABC3:00-4:00pm0.5 "ESPN Sports Saturday"1/11ABC4:00-6:00pm0.6 College Basketball: Kentucky-Vanderbilt1/11CBS3:30-6:00pm0.9 "The NFL Today"1/11CBS7:30-8:15pm7.8 AFC Divisional Playoff: Patriots-Colts1/11CBS8:15-11:30pm19.4 "Fox NFL Special"1/11Fox3:30-4:30pm5.8 NFC Divisional Playoff: Saints-Seahawks1/11Fox4:30-7:45pm19.5 EPL: Manchester United-Swansea City1/11NBC12:30-3:00pm0.7 U.S. Figure Skating Championships1/11NBC3:00-6:00pm1.9 U.S. Figure Skating Championships1/11NBC8:00-11:00pm3.0 College Basketball: Iowa-Ohio State1/12CBS1:30-4:00pm0.7 "The NFL Today"1/12CBS4:00-4:45pm12.3 AFC Divisional Playoff: Chargers-Broncos1/12CBS4:45-8:00pm25.1 "Fox NFL Sunday"1/12Fox12:00-1:00pm5.1 NFC Divisional Playoff: 49ers-Panthers1/12Fox1:00-4:45pm21.8 "PGA Tour 2014"1/12NBC12:30-1:00pm0.5 USSA: Sprint U.S. Grand Prix1/12NBC1:00-3:00pm0.7 U.S. Figure Skating Championships1/12NBC3:00-5:00pm1.8