Report: Barclays Will Not Renew EPL Deal LPGA's ANA Inspiration Slowly Rebranding New Balance Touts Soccer Line In New Ad Greivis Vasquez' Under Armour Shoe Set To Debut ESPN To Integrate Outbrain Content Online Banks Using Athletes To Grow Brand Marketplace Roundup Duck Commander Ends Bowl Game Deal LSED OKs Upgrades For Saints, Pelicans Pacioretty Gives Burgers To Bruins Fans For Ad
Upcoming Conferences and Events
SBD/January 13, 2014/Marketing and Sponsorship
The Name Of The Game: NBA Debuts Nickname Jerseys For Heat-Nets Contest
Published January 13, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
A LAME GIMMICK? ESPN's Tony Kornheiser said the idea of putting nicknames on jerseys is "annoying to me personally, because we now have to look at all these stupid nicknames." Kornheiser: "This is a bad gimmick. This is minor league baseball. ... Do I care what (Heat C) Joel Anthony's nickname is?" ESPN's Michael Wilbon called the jerseys "lame" and added nicknames are interesting "on players that matter, on big stars, not on every single guy" ("PTI," ESPN, 1/10).