Cavs "Quietly" Sought County Funds For Arena Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Marquette, Bucks Partner On Athletics Center Lynch's Beast Mode Apparel Line Taking Off NBA Extends Rights With China's Tencent EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl
Upcoming Conferences and Events
SBD/January 13, 2014/Marketing and Sponsorship
The Name Of The Game: NBA Debuts Nickname Jerseys For Heat-Nets Contest
Published January 13, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
A LAME GIMMICK? ESPN's Tony Kornheiser said the idea of putting nicknames on jerseys is "annoying to me personally, because we now have to look at all these stupid nicknames." Kornheiser: "This is a bad gimmick. This is minor league baseball. ... Do I care what (Heat C) Joel Anthony's nickname is?" ESPN's Michael Wilbon called the jerseys "lame" and added nicknames are interesting "on players that matter, on big stars, not on every single guy" ("PTI," ESPN, 1/10).