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SBD/January 13, 2014/Marketing and Sponsorship
The Name Of The Game: NBA Debuts Nickname Jerseys For Heat-Nets Contest
Published January 13, 2014
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A LAME GIMMICK? ESPN's Tony Kornheiser said the idea of putting nicknames on jerseys is "annoying to me personally, because we now have to look at all these stupid nicknames." Kornheiser: "This is a bad gimmick. This is minor league baseball. ... Do I care what (Heat C) Joel Anthony's nickname is?" ESPN's Michael Wilbon called the jerseys "lame" and added nicknames are interesting "on players that matter, on big stars, not on every single guy" ("PTI," ESPN, 1/10).