Jack Link's Gets Creative With Draft Exposure Adams, Davis Make Fashion Statements At Draft Nike, Under Armour, Adidas Not Interested In Lonzo Ball Nationwide Assessing Earnhardt Jr. Sponsorship Danica Continues Sponsorships With Non-Profits Municipal Credit Union Signs With NFL Jets James, Carter Recount Turning Down Reebok NBC Debuting NHL Snapchat Lens FedEx Signs Multiyear NFL Extension Woods' Endorsement Deals Suffer From Layoff
Upcoming Conferences and Events
May 31 - Jun 1
SBD/January 13, 2014/Marketing and Sponsorship
NBC Stops Taking Ad Sales For Sochi In Order To Preserve Units For Make-Goods
Published January 13, 2014
SUPER-SIZED CHALLENGE: USA TODAY's Bruce Horovitz notes the Sochi Games and Fox' Super Bowl XLVIII telecast "are competing for the same prize that the two big-time events jostle for every four years: advertisers." However, this is "not a winner-take-all contest," as both events "are prospering in a world of sports-hungry viewers." Just "four days of separation would appear to be working against the two mega-events," but this notion is "wrong." NBC Sports VP/Communications Chris McCloskey said, "We're exceptionally well sold and have set a Winter Games record." Kantar Media Chief Research Officer Jon Swallen said, "There's a large enough pool of advertisers and ad budgets for both events to draw from." Still, a few advertisers every four years "tend to step away from the Super Bowl -- often, just for that year -- and sign on to the Olympics." This year "is no exception," as companies including Century 21, Subway and Best Buy are doing so (USA TODAY, 1/13).