World Series Tickets Reach Record High Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events Marketing Symposium: Pop Culture Crossover Marketing Symposium: Data Technologies Marketing Symposium: Q&A With Vice's Kiersky Marketing Symposium: Social Media & Sports Marketing Symposium: Sustainability Efforts Marketing Symposium: NFL Sponsors Hang Tight Marketing Symposium: Creative Engagement
Upcoming Conferences and Events
SBD/January 13, 2014/Events and Attractions
Australian Open Braces For Extreme Heat That Could Lead To Halts In Play
Published January 13, 2014
KEEPING AN EVEN KEEL? ESPN's Shriver reported several players have complained that they "see a slope, feel a slope" on Margaret Court Arena, and observers "can clearly see it." Fowler said, "Let’s be clear, the court is perfectly level. They haven’t changed the court at all since last year. Just a psychological thing or a visual trick?" But ESPN's Mary Joe Fernandez responded, “You say the court hasn’t changed. Everything else has changed. I can’t imagine they haven’t changed the court surface, and it clearly looks, from my angle and from what the players are saying, uphill is this end." Fowler: "If that court isn’t level, if one end is higher than the other, they need to launch an investigation. That’s just inconceivable. ... You can go to the hardware store, you get a level and you place it on the court. It’s pretty easy to see if there’s a slope" (ESPN2, 1/12).
NEW LOOK: In Melbourne, James Campbell reported a US$304M makeover of Melbourne Park will include a footbridge and "a new 5,000-seat outdoor show court." Victoria Premier Denis Napthine yesterday said that the second stage of the upgrade "will see the new footbridge create a western entrance to Melbourne Park." Rod Laver Arena will have a seating capacity of 15,000 and Hisense Arena 10,500 "when the redevelopment is complete." Margaret Court Arena "will have increased" from 6,000 seats to 7,500, and the show courts will seat 11,000. The redevelopment also will feature "a new central terrace and roof; enlarged garden square, upgraded bathroom, food and beverage amenities, and a new media centre" (Melbourne HERALD SUN, 1/11). ESPN’s Chris Fowler addressed the upcoming round of renovations to Margaret Court Arena and said, “You just see the top of the picture where the roof comes into play. There are some concrete rows which will be filled with seats next year. Not used as seating this time, but a very weird atmosphere inside the court. Players will be focusing right on the blue lines. But above it, it’s a very different feeling.” Fernandez: “I think it also gives it a bigger feel” (ESPN2, 1/12).