McIlroy Experimenting With TaylorMade Clubs Farmers Insurance Leaving Hendrick's NASCAR Ops College Endorsements Affecting Under Armour Profits NFL Ad Sales Are Down 14% From Last September LPGA's Bay Area Tour Stop Loses Sponsor Fanatics To Get Rights To NHL Playoff Apparel Fox Sees High Demand For World Series Ads Phelps Stars Alongside McBride In "Call Of Duty" Ad Snickers To Sponsor Second Season Of ELeague Cubs Poised For Marketing Opportunities
SBD/January 10, 2014/Marketing and Sponsorship
PartyPoker Exec Addresses Potential Controversy In Deal With Sixers, Devils
Published January 10, 2014
TOEING THE LINE? In N.Y., Jeff Klein writes "at least one aspect" of the PartyPoker deal has "drawn scrutiny from the NHL, which otherwise signed off on the agreement." Prudential Center officials said that PartyPoker "will have booths in the arena" as of Saturday's Panthers-Devils game. NHL Deputy Commissioner Bill Daly in an e-mail noted league rules "do not allow gaming-themed promotions in-arena," adding the way in which the PartyPoker booths are operated "will be monitored to ensure compliance with league policy." Teufelberger said that the booths "would be purely informational." Klein notes there "will be no booths" at Wells Fargo Center because online gambling is "not legal in Pennsylvania" (N.Y. TIMES, 1/10).