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NFL's Ambitious "Super Bowl Boulevard" Offers Departure From "NFL Experience"
Published January 10, 2014
THE GOLDEN TICKET: The AP's Rick Freeman noted NFL.com users in search of Super Bowl tickets are "directed to a resellers' website, operated by Ticketmaster," where as of Thursday evening, the "cheapest ticket available was over $3,000." Sellers on StubHub were "willing to part with seats for a little more than $2,500." StubHub Senior Manager/Corporate Communications Smita Saran said, "What we're probably going to see is over time, the closer we get to the game, the more the prices will drop." She added that before last year's game, StubHub was "receiving searches for tickets up to an hour before kickoff" (AP, 1/9).
LEARNING AS THEY GO ALONG: NFL Giants President & CEO John Mara on Thursday noted the Giants and Jets have "worked very well together" in organizing Super Bowl XLVIII and the related events, but he added he "certainly didn’t anticipate the complexities of dealing with" the states of New York and New Jersey, as well as New York City. Mara: "That adds kind of another layer to everything that you have to do. But we've had great cooperation from all three." He said it was a "good thing" that the teams will turn over operations of the Super Bowl and the stadium to the league because "they've done it so many times before" ("Francesa," WFAN-AM, 1/9).