SMI's Admission Revenue Down 5% in '14 Lionsgate Chair Emerges As Hawks Bidder MLS, Union Reach Five-Year CBA Deal ESPN Paying $7-9M For Hockey World Cup Univ. Of Kentucky Extends Nike Deal Classified Advertisements NBA, WNBA Players Appear In LeanIn PSA Executive Transactions NFL Draft Will Utilize Chicago's Grant Park Adidas Expects "Robust" Sales Growth
SBD/January 10, 2014/Classified AdvertisementsPrint All
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All eyes turn to Sochi as the torch is lit to start the Winter Olympics. The event is the culmination of the most expensive preparations for a host city in Olympic history. Will the investment pay off for Russia? We will preview what to expect at the Games, outline how sponsors will activate, and highlight athletes who could see their marketing stock rise during the event.
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