AEG Seeks Extension On L.A. Stadium Project FCC Ends Its Sports Blackout Rule Sources: Chivas USA Suspending Operations Arbitrator To Rule In Ray Rice Appeal "MNF" Sees Slight Overnight Ratings Dip NHL Strikes Deal With GoPro Cameras Classified Advertisements Vivek Ranadive Selling Software Firm IOC To Make Hosts Sign Non-Discrimination Clause BYU Seeing Smaller Crowds At Football Games
SBD/January 10, 2014/Classified AdvertisementsPrint All
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All eyes turn to Sochi as the torch is lit to start the Winter Olympics. The event is the culmination of the most expensive preparations for a host city in Olympic history. Will the investment pay off for Russia? We will preview what to expect at the Games, outline how sponsors will activate, and highlight athletes who could see their marketing stock rise during the event.
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