U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/January 9, 2014/Research and RatingsPrint All
ESPN averaged 2.21 million viewers in primetime during '13 and 975,000 viewers on a total-day basis, marking the net's lowest figures since '08. ESPN was down 6% in primetime compared to '12, while down 4% for total-day viewership. Despite the drop, ESPN was third among all cable nets in primetime, behind only USA Network and Disney Channel. The net ranked 10th overall in total-day audience. NFL Network and MLB Network both saw record primetime and total-day audiences in '13. NFL Net was boosted by another record-setting season of NFL regular-season game telecasts. MLB Net had a similar record-breaking season for its regular-season game telecasts. The net's primetime audience was up 33% and total-day was up 28%. The net also had total-day audience records in 11 of 12 months. Golf Channel had its third-straight year of record-setting total-day viewership. The net set records in Q1, Q2 and Q3, while breaking monthly records in January, February, March, April, May, August and October. Every major tour also saw year-over-year gains on Golf Channel -- including record viewership for the Web.com, Champions and European Tours. NBCSN benefited from the return of hockey in the fall. Primetime viewership for the net in '13 was up 15%, while total-day was up 57%. FS1, which launched on Aug. 17 on what was the old Speed channel, was up 22% in primetime compared to what Speed averaged alone in '12. Total day audience for FS1 was also up 2%.CABLE SPORTS NET PRIMETIME VIEWERSHIPNETWORK'13 (000)'12 (000)'11 (000)'10 (000)'09 (000)'08 (000)ESPN2,2102,3432,3422,4002,3032,069ESPN2489476541634693644NFL Network406381285258224176NBCSN280244293279307279FS1/Speed*246202237228280274Golf Channel142139152119147131MLB Network141106109n/an/an/aNBA TV11812380n/an/an/aESPNews10510295878485FS2/Fuel TV*3740n/an/an/an/aCABLE SPORTS NET TOTAL-DAY VIEWERSHIPNETWORK'13 (000)'12 (000)'11 (000)'10 (000)'09 (000)'08 (000)ESPN9751,0201,0371,0831,004921ESPN2277285310337333325NFL Network1631521281149780NBCSN1631049598120107FS1/Speed*123121139138160150Golf Channel1109691718877MLB Network685349n/an/an/aESPNews656761646466NBA TV556038n/an/an/aFS2/Fuel TV*2321n/an/an/an/a
NOTES: The measuring period for the most-recent Nielsen calendar was Dec. 31, 2012 through Dec. 29, 2013. The prior year was Dec. 26, 2011 through Dec. 30, 2012. * = Speed became FS1 on Aug. 17, and Fuel TV became FS2.