SBD/January 9, 2014/Research and RatingsPrint All
ESPN averaged 2.21 million viewers in primetime during '13 and 975,000 viewers on a total-day basis, marking the net's lowest figures since '08. ESPN was down 6% in primetime compared to '12, while down 4% for total-day viewership. Despite the drop, ESPN was third among all cable nets in primetime, behind only USA Network and Disney Channel. The net ranked 10th overall in total-day audience. NFL Network and MLB Network both saw record primetime and total-day audiences in '13. NFL Net was boosted by another record-setting season of NFL regular-season game telecasts. MLB Net had a similar record-breaking season for its regular-season game telecasts. The net's primetime audience was up 33% and total-day was up 28%. The net also had total-day audience records in 11 of 12 months. Golf Channel had its third-straight year of record-setting total-day viewership. The net set records in Q1, Q2 and Q3, while breaking monthly records in January, February, March, April, May, August and October. Every major tour also saw year-over-year gains on Golf Channel -- including record viewership for the Web.com, Champions and European Tours. NBCSN benefited from the return of hockey in the fall. Primetime viewership for the net in '13 was up 15%, while total-day was up 57%. FS1, which launched on Aug. 17 on what was the old Speed channel, was up 22% in primetime compared to what Speed averaged alone in '12. Total day audience for FS1 was also up 2%.CABLE SPORTS NET PRIMETIME VIEWERSHIPNETWORK'13 (000)'12 (000)'11 (000)'10 (000)'09 (000)'08 (000)ESPN2,2102,3432,3422,4002,3032,069ESPN2489476541634693644NFL Network406381285258224176NBCSN280244293279307279FS1/Speed*246202237228280274Golf Channel142139152119147131MLB Network141106109n/an/an/aNBA TV11812380n/an/an/aESPNews10510295878485FS2/Fuel TV*3740n/an/an/an/aCABLE SPORTS NET TOTAL-DAY VIEWERSHIPNETWORK'13 (000)'12 (000)'11 (000)'10 (000)'09 (000)'08 (000)ESPN9751,0201,0371,0831,004921ESPN2277285310337333325NFL Network1631521281149780NBCSN1631049598120107FS1/Speed*123121139138160150Golf Channel1109691718877MLB Network685349n/an/an/aESPNews656761646466NBA TV556038n/an/an/aFS2/Fuel TV*2321n/an/an/an/a
NOTES: The measuring period for the most-recent Nielsen calendar was Dec. 31, 2012 through Dec. 29, 2013. The prior year was Dec. 26, 2011 through Dec. 30, 2012. * = Speed became FS1 on Aug. 17, and Fuel TV became FS2.