Venus Williams' EleVen Undergoes Reboot Does Westbrook Take Jab At Durant In New Ad? Marketplace Roundup Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision
SBD/January 9, 2014/Marketing and Sponsorship
Johnny Be Good? Manziel's Potential As The NFL's Next Superstar Endorser Debated
Published January 9, 2014
LEAVING HIS MARK IN COLLEGE STATION: TexAgs.com's Billy Liucci said what Manziel means for the future of Texas A&M "is even bigger than right now." ESPN's Chris Cotter noted Texas A&M "reaped the benefits off the field" last year from Manziel's presence with the school receiving more in donations than the three previous years combined and almost $300M more than the Univ. of Texas received in '13 ("College Football Live," ESPN2, 1/8). In Texas, Aubrey Bloom notes Manziel was A&M's "first true celebrity player" and became a "figure in popular culture unlike any A&M player before him" (Bryan-College Station EAGLE, 1/9).