Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/January 9, 2014/Marketing and Sponsorship
Johnny Be Good? Manziel's Potential As The NFL's Next Superstar Endorser Debated
Published January 9, 2014
LEAVING HIS MARK IN COLLEGE STATION: TexAgs.com's Billy Liucci said what Manziel means for the future of Texas A&M "is even bigger than right now." ESPN's Chris Cotter noted Texas A&M "reaped the benefits off the field" last year from Manziel's presence with the school receiving more in donations than the three previous years combined and almost $300M more than the Univ. of Texas received in '13 ("College Football Live," ESPN2, 1/8). In Texas, Aubrey Bloom notes Manziel was A&M's "first true celebrity player" and became a "figure in popular culture unlike any A&M player before him" (Bryan-College Station EAGLE, 1/9).