Verizon, IndyCar Nearing 10-Year Title Deal Manziel Signs Multiyear Deal With Nike LeBron James Complains About Sleeved Jerseys Adidas Unveils Postseason Jerseys For 10 Schools Puma Uses Holy Day "Stunt" To Reveal Jersey Sponsors Release Paralympic-Themed Ads Stewart Dishes On New Mobil 1 Web Series Sequel To "Shaq Fu" Video Game In The Works Marketplace Roundup Nike's Parker Talks Innovation, Competition
Upcoming Conferences and Events
SBD/January 9, 2014/Marketing and Sponsorship
Johnny Be Good? Manziel's Potential As The NFL's Next Superstar Endorser Debated
Published January 9, 2014
LEAVING HIS MARK IN COLLEGE STATION: TexAgs.com's Billy Liucci said what Manziel means for the future of Texas A&M "is even bigger than right now." ESPN's Chris Cotter noted Texas A&M "reaped the benefits off the field" last year from Manziel's presence with the school receiving more in donations than the three previous years combined and almost $300M more than the Univ. of Texas received in '13 ("College Football Live," ESPN2, 1/8). In Texas, Aubrey Bloom notes Manziel was A&M's "first true celebrity player" and became a "figure in popular culture unlike any A&M player before him" (Bryan-College Station EAGLE, 1/9).