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SBD/January 9, 2014/Marketing and Sponsorship
Johnny Be Good? Manziel's Potential As The NFL's Next Superstar Endorser Debated
Published January 9, 2014
LEAVING HIS MARK IN COLLEGE STATION: TexAgs.com's Billy Liucci said what Manziel means for the future of Texas A&M "is even bigger than right now." ESPN's Chris Cotter noted Texas A&M "reaped the benefits off the field" last year from Manziel's presence with the school receiving more in donations than the three previous years combined and almost $300M more than the Univ. of Texas received in '13 ("College Football Live," ESPN2, 1/8). In Texas, Aubrey Bloom notes Manziel was A&M's "first true celebrity player" and became a "figure in popular culture unlike any A&M player before him" (Bryan-College Station EAGLE, 1/9).