What's Garnet Is Gold: FSU Marketing Team Ready To Cash In On BCS Championship

Florida State, "midway through an unprecedented" $1B fundraising campaign, is "ready to cash in on Monday night's football national championship and the prime-time exposure it provided," according to Blackburn & Hodges of the TALLAHASSEE DEMOCRAT. One day after defeating Auburn to claim the BCS Championship, FSU President Eric Barron said that the school's marketing and communications team had "prepared advertisements touting the university's strengths." FSU VP/Advancement Tom Jennings said that the school's other two football championships in '93 and '99 "did not result in a noticeable surge in gifts to the university, despite the enthusiasm and pride in the institution generated by the Seminoles' prowess." However, that was "before the explosion of social media and the opportunities with Facebook, Twitter and other connections" (TALLAHASSEE DEMOCRAT, 1/8).