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SBD/January 8, 2014/People and Pop CulturePrint All
Have you submitted your entry for the '14 Sports Business Awards? Only three days remain to enter, so don’t delay. The deadline is Friday, January 10. This year’s honorees will come from 15 categories, including:
* Talent Representation and Management
* Corporate Consulting, Marketing and Client Services
* Property Consulting, Sales and Client Services
* Sports Event and Experiential Marketing
To see the full list of categories and submit an entry, go to www.sports-business-awards.com.
As captain of the Florida State Univ. women's soccer team, Wasserman Media Group Senior Dir of Consulting JEZ RATLIFF set out for a career geared toward college athletics administration. But her grad school mentor at the Univ. of Central Florida, Bill Sutton & Associates Principal BILL SUTTON, opened her eyes to the world of sports agencies. Ratliff said, "I love it because you get to touch so many different pieces of the business." Originally from Oklahoma, Ratliff spent three years with Wasserman in L.A. but now lives in Durham and works out of Raleigh, consulting with PepsiCo on global strategic planning. She spoke with THE DAILY this week about the increasing emphasis on big data in marketing, the importance of team chemistry, and her affinity for all things PowerPoint.
There's no Rosetta Stone...
When you get into some of the more emerging markets, you are working on properties that are less formal and less established from a marketing sense. You have to think about negotiation differently, think about what those partners have rights to that as a sponsor you can go out and get. Just understanding those intricacies market to market is probably the biggest challenge.
Trends in the marketing world...
I'm happy that I'm seeing big data, and the emphasis on data-driven decisions. We were trying to push our clients towards really making strategic decisions based on that data, now clients are asking for and demanding that. Some of the more specific market studies, sports studies, etc., that we have available to us in the U.S. are not as readily available by any means internationally. So there's definitely a big opportunity for whoever wants to deliver those. And it's something that everybody is looking for.
Negotiating goes wrong when...
Usually having a deadline messes everybody up, because then you're working to an endpoint, not to a mutually agreeable, collaborative agreement. But the biggest thing is being too stuck in your ways about exactly what you have to have, and not thinking about the other partner.
Follow the money. When I was interning out at Nike, HOWARD WHITE, who is an executive for Brand Jordan, belabored that point about, "Follow the money, and you'll find out why decisions are being made." If you follow the money, the motivation behind it, you usually find your answer.
Looking for in a hire...
Self-starter, curious, resourceful, proactive, team-first. It's as simple as it was in sports. When practice is over, there are some players who'll just walk straight to the locker room, and there are some who start picking up cones and just chipping in. It's harder to evaluate in a sit-down interview, but people who don't need to be asked to start doing something.
Morning media staples...
Definitely e-mail first, and then Twitter. For my morning drive it's "MIKE & MIKE." I'm also a big fan of Brand Channel, and reading everything from that to Buzzfeed to know what's going on in the world.
I'm always excited when the new version of PowerPoint comes out, because I spend so much of my work life in it, I like to see what they thought of next. As for my phone, I held onto my Blackberry as long as I possibly could because I was so addicted to the keyboard. But I have transitioned over to the iPhone.
Bull City's best bites...
Durham is definitely an emerging food scene. There's a great place downtown called Mateo, it's a tapas restaurant. I'm also a big fan of Pizzeria Toro and then Full Steam Brewery.
I'm still very, very close to all my former teammates. Every single one of my bridesmaids except for my future sister-in-law were former Florida State teammates.
Go for a run. I think it’s the soccer player in me, but if I'm really that stressed out, I'm outside and running.
The Nationals named NBA Team Marketing & Business Operations Group VP VALERIE CAMILLO Chief Revenue & Marketing Officer (Nationals)....Ketchum Sports & Entertainment named Ogilvy & Mather Dir of Sports & Entertainment Marketing ERYN MCVERRY Senior VP. She will be based in N.Y. (KSE)....SportsNet N.Y. named Dan Klores Communications Senior Account Exec KEVIN SORNATALE Dir of Communications (THE DAILY)....Learfield Sports named HANK COBB Associate GM of Clemson Tiger Sports Properties and ANN BRETT STRICKLAND Associate GM of Mississippi State Bulldog Sports Properties. Cobb most recently served five years as GM for Tennessee-Chattanooga Mocs Sports Properties, while Strickland served two years as GM for Idaho Vandals Sports Properties (Learfield).
Do you have an executive announcement? If so, please send to firstname.lastname@example.org.
The AP's Tim Reynolds reported Heat G RAY ALLEN, who played the fictional character Jesus Shuttlesworth in the '98 movie "HE GOT GAME," yesterday said that he and filmmaker SPIKE LEE "have spent time over the last couple months discussing a sequel and are currently throwing ideas back and forth." Allen: "If we get a really good story line and are able to bring everybody back, then it would be something worth doing." He said that he is "committed to making it happen." The fact that Allen will wear a jersey bearing the name "J. Shuttlesworth" for a number of upcoming Heat games "figures to only add" to the film's recent resurgence in popularity. It is "probably not coincidental that Allen said he and Lee started their sequel discussions shortly after" the Heat won their second straight NBA championship last year (AP, 1/7).
CHANNELING THEIR INNER DRIVE: Last night's edition of NBC's "THE BIGGEST LOSER" featured an appearance by NASCAR driver CARL EDWARDS, who arrived at the Irwindale Speedway where the contestants were working out in his No. 99 Ford. Edwards said, "I am here today to do a couple of things: No 1, hopefully have a little bit of fun, and No. 2, be inspired by these folks." After the contestants ran up and down the aisles in the grandstand, Edwards was wearing a Subway sleeveless T-shirt and presented the contestants with Subway food. Edwards, a Subway endorser since '08, said, "You guys put in the work and you got the appetite. We got some Subway chopped salads … compliments of Subway" ("The Biggest Loser," NBC, 1/7).
NAMES: Late Penn State football coach JOE PATERNO's family and school supporters "scored a win over the NCAA on Tuesday, as some of their claims" of defamation, civil conspiracy and commercial disparagement "survived the first round of the legal battle and can proceed to the discovery phase" (CENTRE DAILY TIMES, 1/8)....Late MLBPA Exec Dir MICHAEL WEINER's nephew, GEORGE, is keeping the fight against brain cancer -- the disease that took Michael's life -- "alive." The 13-year-old hockey player has "raised more than $1,800 selling homemade, $1 helmet stickers at youth tournaments around the country" (MLB.com, 1/7). Former Univ. of Miami QB STEPHEN MORRIS, WR ALLEN HURNS and P PAT O'DONNELL yesterday signed with agent DREW ROSENHAUS (PALMBEACHPOST.com, 1/8)....Providence College men’s basketball coach ED COOLEY’s home last night was "damaged by a small fire, but no one was injured." Cooley said that there is a "good amount of damage to the house and he, his wife and their children are staying in a hotel" (AP, 1/8)....Forbes named MARIA SHARAPOVA to its "30 under 30" list (FORBES.com, 1/6)….Dodgers P HYUN-JIN RYU "released his second K-pop hit" on Sunday (FOXSPORTS.com, 1/7).