First World Series Game 7 Since '11 NBPA Names New Senior Management Skechers Launching Marathon Campaign Callaway Re-Ups With Mickelson Churchill Downs To Create New Seating SMI's Q3 Revenue Up Year-Over-Year Hornets Line Up Post-Rebrand Giveaways Haas F1 Team Names Adam Jacobs CMO MSG Could Double In Value With Split
SBD/January 8, 2014/Classified AdvertisementsPrint All
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All eyes turn to Sochi as the torch is lit to start the Winter Olympics. The event is the culmination of the most expensive preparations for a host city in Olympic history. Will the investment pay off for Russia? We will preview what to expect at the Games, outline how sponsors will activate, and highlight athletes who could see their marketing stock rise during the event.
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