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SBD/January 7, 2014/Marketing and Sponsorship
Vonn's Withdrawal From Olympics Leaves Sponsors, Team USA Without Top Star
Published January 7, 2014
WHO FILLS VONN'S VOID? ESPN Radio's Mike Greenberg said Vonn is "arguably the most identifiable American athlete in the Winter Games" ("Mike & Mike," ESPN Radio, 1/7). Grantland's Katie Baker wrote on her Twitter account with Vonn not competing in Sochi, "we're gonna be hearing a lotttt more about teenage sensation Mikaela Shiffrin." SportsBusiness Journal's Tripp Mickle wrote, "NBC Sports will be looking for a new darling. Shiffrin? Mancuso? K Clark? Wagner?" The AP's Steve Wilson: "Biggest name now that Lindsey Vonn is out of @Sochi2014 #Olympics: Shaun White? Alex Ovechkin? Kim Yu-na?" The Minneapolis Star Tribune's Patrick Reusse: "My low level of interest in Sochi Games is now much lower." Toronto-based CJCL-AM's Greg Brady wrote Vonn's absence is a "big blow to NBC & CBC because of all the other skiiers I can't possibly name & won't care about learning."
LATE ADDITION TO NBC'S ROSTER? NBC's Dan Patrick said he did not know if Vonn will "work for NBC during the Olympics," but he added, "I would imagine they would try to hire her." Patrick: "It would be a smart move" ("The Dan Patrick Show," 1/7). The N.Y. Times' Christopher Clarey wrote on Twitter it is "hard to imagine Lindsey Vonn won't be in #Sochi even if not competing." Clarey: "She's practically an NBC staffer already. On-air is a no-brainer." "The Dan Patrick Show" Exec Producer Paul Pabst wrote, "Lindsey Vonn will likely be hired as an NBC/Sochi skiing analyst before the day is out...I have no sources on this. Just logic." Baker Street Advertising Senior VP & Exec Creative Dir Bob Dorfman: "With Lindsey Vonn sadly out of the Sochi games, the USA loses a star skier, but NBC gains a winning on-camera personality.