SBD/January 7, 2014/Marketing and Sponsorship

Crosby Led NHL Jersey Sales In '13; Only One Player From A Canadian Team Makes List

The NHL yesterday released the top 20 most-popular jerseys on Shop.NHL.com for '13, and Penguins C Sidney Crosby "tops the list," according to Brian Stubits of CBSSPORTS.com. The list includes "sales from the NHL shop, not from other outlets or even the individual teams," which "might explain" why Maple Leafs RW Phil Kessel at No. 17 is the only player on a Canadian team in the top 20. There is "no shortage of Kessel, Joffrey Lupul, James van Riemsdyk, etc. sweaters in and around Toronto or Sedin sweaters in Vancouver." Stubits: "All you have to do is look at the list of the NHL's top-selling jerseys and you can understand why we see the same teams on the national broadcasts all the time" (CBSSPORTS.com, 1/6).

TOP-SELLING PLAYERS JERSEYS ON SHOP.NHL.COM DURING '13
RANK
PLAYER
RANK
PLAYER
1
Penguins C Sidney Crosby
11
Bruins D Zdeno Chara
2
Red Wings C Pavel Datsyuk
12
Sharks C Joe Thornton
3
Blackhawks C Jonathan Toews
13
Red Wings LW Henrik Zetterberg
4
Capitals RW Alex Ovechkin
14
Wild LW Zach Parise
5
Blackhawks RW Patrick Kane
15
Lightning C Steven Stamkos
6
Rangers C Ryan Callahan
16
Rangers LW Rick Nash
7
Flyers C Claude Giroux
17
Maple Leafs RW Phil Kessel
8
Rangers G Henrik Lundqvist
18
Kings C Anze Kopitar
9
Penguins C Evgeni Malkin
19
Stars C Tyler Seguin
10
Bruins LW Milan Lucic
20
Sharks C Logan Couture
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