Luck, Romo Join Mannings To Promote DirecTV Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky Spieth's Dad Tracking Athletes' Social Media Impact Marketplace Roundup Advertisers Need $10M For YouTube's NFL Channel U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Sponsors Stayed True To Paul George Zurich To Promote Lexi During PGA Tour Event
Upcoming Conferences and Events
SBD/January 7, 2014/Marketing and Sponsorship
Sponsors Likely To See Benefits From Buying Bengals Tix; Meijer "Couldn't Resist" With Colts
Published January 7, 2014
OPPORTUNITY KNOCKS: Meijer CEO & co-Chair Hank Meijer yesterday appeared on CNBC to discuss his company's purchase of 1,200 tickets to the Colts-Chiefs Wild Card game to ensure the game was a sellout. Meijer said, "We've got a lot of customers in our part of the world ... who not only can't get flights or don't dare drive, but can't get out of their homes. So the Colts, with whom we've got a terrific relationship, called us and said, 'We don't know how to get this on the air unless we get some help.' We couldn't resist. It was just a great opportunity to connect with our customers." Meijer added that "buying the tickets felt great but it is hard to quantify how much goodwill it generated in the community and I don't think you ever can." Meijer: "It's part of the relationship we want to have with our communities and when there was a chance to be part of the game, we jumped at it" ("Squawk on the Street," CNBC, 1/6).