SBD/January 7, 2014/Facilities

TD Bank Inks Seven-Figure Naming-Rights Deal For Ottawa's Lansdowne Park

Lansdowne Park is "expected to be renamed TD Place when it reopens" in '14 after the Ottawa Sports & Entertainment Group "reached an agreement on naming rights for the entire facility" with Toronto-based TD Bank Group, according to Don Campbell of the OTTAWA CITIZEN. The agreement, "said to be in seven figures" annually, would also also "allow for a full service TD banking centre at Lansdowne." The refurbished stadium/arena combination will be home to the expansion CFL RedBlacks, the OHL 67's and the NASL Fury FC. The deal "re-establishes a major Canadian bank as the marquee sponsor of a sports complex" in Ottawa after "a one-year hiatus." The Senators last summer "opted out of their contract with Scotiabank," which held the naming rights at the team's arena prior to this season. The new Lansdowne agreement "also allows the Bank of Montreal to establish a smaller banking centre on the grounds" (OTTAWA CITIZEN, 1/7). In Ottawa, Tim Baines writes of the deal, "It's another big bank making a splash on the local sports scene" (OTTAWA SUN, 1/7). TD Bank also holds naming rights to TD Garden in Boston, home to the Celtics and Bruins (THE DAILY).
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