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SBD/January 7, 2014/Events and Attractions
NHL Looks To Bring Hollywood Glitz To Ducks-Kings Outdoor Game At Dodger Stadium
Published January 7, 2014
WINTER OF OUR DISCONTENT: THESTREET.com's Jason Notte wrote "something seemed off" with this year's Bridgestone Winter Classic. For what has "become the NHL's premier event, there was a sense that the league wasn't pulling out all the stops." Country group Zac Brown Band performed the national anthem, and fans are "still wondering what they were doing there." Beyond the NHL and Verizon's ads for its GameCenter streaming service, there "wasn't much tucked amid the game's myriad commercial breaks to keep viewers from popping in on bowl games or just about anything else." The event "deserves better." A Winter Classic needs to "bring a little more than cold, snow and second-tier entertainment if it's going to cement its position as one of the biggest events in all of sports." With a "little more attention, the NHL could strengthen the Winter Classic to the point where advertisers not only are compelled to spend significant money on it but to make commercials exclusively for it." The league also could "broaden its Winter Classic offerings to include better coverage of the alumni game, more parties and events in the host city and some top-tier talent for its music and presentation portions" (THESTREET.com, 1/4).