Pegulas Create Hospitality Division Roof Will Be Closed For Chick-Fil-A Kickoff SEC's Sankey Talks Cord-Cutting, "Super-Division" Kansas Speedway Signs Ice Cream Deal SoccerCity Petition Gets 100,000 Signatures Hornets "Flipping" Team Store At Arena Hendrick Motorsports Renewing AARP, MAC Tools Rockets-Thunder Leads Weekend Ratings Sources: Marlins Using Jeter To Elicit Interest In Team Braves' First SunTrust Park Homestand Goes Smoothly
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All eyes turn to Sochi as the torch is lit to start the Winter Olympics. The event is the culmination of the most expensive preparations for a host city in Olympic history. Will the investment pay off for Russia? We will preview what to expect at the Games, outline how sponsors will activate, and highlight athletes who could see their marketing stock rise during the event.
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