SBD/January 3, 2014/Events and Attractions

Super Bowl XLVIII Ticket Distribution To Begin As Brokers Set Heavily Inflated Prices

Ticket prices for Super Bowl XLVIII do not reflect participating teams
Super Bowl XLVIII ticket distribution is set to begin this week, and one N.Y. ticket broker said that he is going to "open the bidding at a whopping $2,200 for an upper-deck ticket, more than four times the lowest $500 face value," according to Josh Kosman of the N.Y. POST. The upper-deck tickets "are expected to resell at up to $2,880, meaning the broker could walk away" with a 30% profit. More "desirable lower bowl tickets will have an opening-bid price of up to $3,000, with a resell price expected to be in the neighborhood of $3,900." Those prices "are before fans even know which teams will play." The tickets "are expected to trickle out beginning this week because the NFL will start giving some out in the next few days to players on teams that did not make the playoffs, including 12,000 to the host Giants and Jets" (NYPOST.com, 1/2).

PREPPING FOR THE GAME: In N.Y., Bart Hubbuch reports in preparation for Super Bowl XLVIII, the overhaul of MetLife Stadium "and the massive perimeter required by the Department of Homeland Security for a Level 1 national security event was set to begin Thursday, just four days after the Giants ended their season." The perimeter, "which must be a minimum of 300 feet from the stadium, is the main reason the NFL needs so much construction lead time." The perimeter "will be 2 1/2 miles of chain-link fence ranging from six to eight feet high." The NFL "will have vehicle inspection areas constructed inside the perimeter to make sure everything ... delivered to the stadium gets a computer screening." The league also is "building broadcast facilities within for Fox and the 28 international networks televising the game, as well as photo and media work rooms for the record 5,500 media credentialed to cover the game." NFL Senior VP/Events Frank Supovitz said that the current plan is for the Super Bowl grounds crew "to start transforming the stadium’s field turf two weeks before the game." However, this "could change depending on the weather in January" (N.Y. POST, 1/3). Supovitz: "Most everything that needs to be in the stadium on game day needs to be there by Friday. Golf carts, generators, fuel, literally anything [that] has to be in that perimeter, has to have been inspected." ESPN N.Y.'s Jane McManus noted, "On game day, there will be seven access points for fans and staff, and they involve going through one of 130 total magnetometers" (ESPNNY.com, 1/2).
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