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SBD/January 2, 2014/Olympics
Tour Operators See Slow Business For Sochi Due To Logistical Issues, Threat Of Violence
Published January 2, 2014
SPONSORS SPOOKED? AD AGE's Michael McCarthy reported sponsors "won't pull out" of the Games in the wake of the bombings. Foreign Policy Research Institute's Center for the Study of Terrorism co-Chair Edward Turzanski said, "I'd be hard-pressed to understand a sponsor that withdraw their support from the Games. There would be a PR cost to that. You wouldn't be bathing yourself in glory by pulling out." However, McCarthy noted the attacks could "scare off some corporate attendees, cause cancellations of planned events at the Black Sea resort of Sochi, or lead advertisers to channel their event dollars to more arms'-length social or digital marketing around the games" (ADAGE.com, 12/30).