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SBD/January 2, 2014/Franchises
Raptors Mulling Color Change To Black And Gold As Rebranding Campaign Rolls On
Published January 2, 2014
DON'T STOP THERE: In Toronto, Doug Smith wrote of the possible black-and-gold scheme, "I’m not suggesting it’s a done deal and a lot of different people and companies are coming up with a lot of different looks and styles." Smith wrote, "It's not a colour scheme that makes me sit up and take notice and ... I don’t really see anything wrong with the way things are right now. And I would suggest that if one of Tim Leiweke’s great plans is to have the Raptors become 'Canada’s team' that going away from red and white doesn’t make a whole lot of sense." The "best change they can make is go from losing franchise to winning; colours and logos and brands be damned." Smith: "I understand completely that marketing is big ... and it’s a way to line the pockets of the organization, the league and by extension the players who share in the Basketball Related Income." If you are "looking at away-from-the-game tweaks that help in different ways, here are two: Fix the utter mess that is the TV and radio schedules, where there are too many channels, too many voices, too many looks" They also could "spend some time suggesting that they plan to, you know, try and win" (TORONTO STAR, 12/31).