Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/December 27, 2013/Marketing and Sponsorship
Published December 27, 2013
A BIG CHEESE: In Chicago, Lauren Zumbach writes the "Graterhead" -- a cheese grater-shaped hat designed by Bears fan Jeran Dahlquist -- is the "latest craze in Packer Cheesehead-hater fashion." Dahlquist said that about 90% of the couple thousand Graterheads sold since Bears-Packers on Nov. 4 "have gone to Bears fans." He and his business partners, Seth Neal and Dean Donlon, "introduced the Graterhead at the first Bears-Packers game of the regular season." Dahlquist said that their marketing plan was "simple -- splurge on 11th row, 50-yard-line seats, cheer like crazy and hope the TV cameras noticed -- and it worked." They sold 500 Graterheads that day, "despite a website that struggled to keep up with the flood of traffic" (CHICAGO TRIBUNE, 12/27).
HAVE A DRINK: SFX Entertainment on Monday announced that it has "struck a global marketing partnership with Anheuser-Busch InBev." Stifel Nicolaus analyst Benjamin Mogil estimated that A-B's sponsorship "could be worth as much" as $25M in '14 and $35M in '15, as SFX’ roster of events grows. Terms of the deal were not disclosed (N.Y. TIMES, 12/24).