Four Big Tech Companies Bidding For NFL's "TNF" CBS/Turner Sweet 16 Overnights Up AT&T, DOJ Settle SportsNet LA Collusion Lawsuit WBC Final Delivers Big For MLB Network Media Notes NFL Working To Reduce Number Of TV Breaks NASL S.F. Deltas To Live Stream Games On Twitter Soccer Pub Copa90 Getting Assist From Turner Media Notes Bell, Rogers Remove Sports Channels From Bars
SBD/December 26, 2013/Media
FS1 Experiencing Growing Pains In First Year, Looks To Build On Original Programming
Published December 26, 2013
BUILDING A FOUNDATION: AD AGE's Jeanine Poggi examines several new networks that debuted during '13 and writes while FS1 "may not yet be a true challenger" to ESPN, it is "starting to build the foundation." The net is averaging "just 297,000 viewers in prime-time, a far cry" from ESPN's average audience during Q3 of more than 2 million. However, FS1's figure is an "improvement over last year, when Speed was averaging about 151,000 viewers." The net had its "biggest month in November, averaging 457,000 viewers in prime-time." Fox' broadcast of Super Bowl XLVIII in February presents an "opportunity to heavily promote FS1 on broadcast air, through events and with additional coverage on the cable channel." Poggi: "Advertisers seem willing to give the network time to grow, and in the interim, are pleased with the high-quality inventory they are getting when FS1's ratings fall short" (ADAGE.com, 12/26).