Randy Moss Doc Draws Strong Audience MLB Fires Back Against MASN In Court Battle Bama Again Draws CBS' Top CFB Audience Rogers Defends NHL GamePlus Exclusivity Back9Network Will Need To Fight For Traction Media Notes Browns Ink TV Deal With Local ABC Affiliate Fox Sports Promotes NBA In-Market Streaming Players' Tribune Has Mixed Reviews To Date Woods Fires Back At Jenkins, Golf Digest
SBD/December 26, 2013/Media
FS1 Experiencing Growing Pains In First Year, Looks To Build On Original Programming
Published December 26, 2013
BUILDING A FOUNDATION: AD AGE's Jeanine Poggi examines several new networks that debuted during '13 and writes while FS1 "may not yet be a true challenger" to ESPN, it is "starting to build the foundation." The net is averaging "just 297,000 viewers in prime-time, a far cry" from ESPN's average audience during Q3 of more than 2 million. However, FS1's figure is an "improvement over last year, when Speed was averaging about 151,000 viewers." The net had its "biggest month in November, averaging 457,000 viewers in prime-time." Fox' broadcast of Super Bowl XLVIII in February presents an "opportunity to heavily promote FS1 on broadcast air, through events and with additional coverage on the cable channel." Poggi: "Advertisers seem willing to give the network time to grow, and in the interim, are pleased with the high-quality inventory they are getting when FS1's ratings fall short" (ADAGE.com, 12/26).