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SBD/December 26, 2013/Media
FS1 Experiencing Growing Pains In First Year, Looks To Build On Original Programming
Published December 26, 2013
BUILDING A FOUNDATION: AD AGE's Jeanine Poggi examines several new networks that debuted during '13 and writes while FS1 "may not yet be a true challenger" to ESPN, it is "starting to build the foundation." The net is averaging "just 297,000 viewers in prime-time, a far cry" from ESPN's average audience during Q3 of more than 2 million. However, FS1's figure is an "improvement over last year, when Speed was averaging about 151,000 viewers." The net had its "biggest month in November, averaging 457,000 viewers in prime-time." Fox' broadcast of Super Bowl XLVIII in February presents an "opportunity to heavily promote FS1 on broadcast air, through events and with additional coverage on the cable channel." Poggi: "Advertisers seem willing to give the network time to grow, and in the interim, are pleased with the high-quality inventory they are getting when FS1's ratings fall short" (ADAGE.com, 12/26).