SBD/December 23, 2013/Research and Ratings

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  • Overnight Ratings: Four Opening Bowl Games Flat Or Down Compared To '12

    College bowl season began this past weekend with four games on Saturday. ABC led the way with a 2.3 overnight for the Royal Purple Las Vegas Bowl featuring USC-Fresno State. That figure is down from a 3.0 overnight for the same bowl game last year on ESPN, which featured Boise State-Washington. ESPN’s Gildan New Mexico Bowl kicked off bowl season on Saturday afternoon with a 1.9 overnight for the Colorado State-Washington State matchup. That is flat compared to the Arizona-Nevada matchup last year, which also led off bowl season. ESPN also earned a 1.5 overnight for the Famous Idaho Potato Bowl featuring San Diego State-Buffalo, down from a 1.9 rating for Utah State-Toledo last year. The net earned a 1.4 overnight for the Louisiana Lafayette-Tulane R+L Carriers New Orleans Bowl, down from a 1.9 for ULL’s win over East Carolina last year.

    The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RATING
    Royal Purple Las Vegas Bowl: USC-Fresno State
    12/21
    ABC
    3:30-7:15pm
    2.3
    College Basketball: Michigan State-Texas
    12/21
    CBS
    4:00-6:00pm
    1.0
    "Premier League Match of the Day"
    12/21
    NBC
    1:30-3:30pm
    0.5
    Red Bull Signature Series: Rampage
    12/21
    NBC
    3:30-5:00pm
    0.6
    Swimming: AT&T U.S. Winter Nationals
    12/21
    NBC
    5:00-6:00pm
    0.9
    "The NFL Today"
    12/22
    CBS
    12:00-1:00pm
    2.7
    "NFL on CBS": (regional)
    12/22
    CBS
    1:00-4:15pm
    10.8
    "NFL on CBS": Patriots-Ravens (65%)
    12/22
    CBS
    4:15-7:30pm
    14.8
    "Fox NFL Sunday"
    12/22
    Fox
    12:00-1:00pm
    3.4
    "NFL on Fox": (single)
    12/22
    Fox
    1:00-4:05pm
    13.3
    World of Adventure Sports
    12/22
    NBC
    1:00-2:00pm
    0.5
    USSA Grand Prix: Ski Slopestyle, Snowboard Halfpipe
    12/22
    NBC
    2:00-4:00pm
    0.5
    Swimming: Duel in the Pool: U.S.-European All-Stars
    12/22
    NBC
    4:00-6:00pm
    0.7
    "Football Night in America"
    12/22
    NBC
    7:30-8:15pm
    4.6
    "Sunday Night Football": Bears-Eagles
    12/22
    NBC
    8:30-11:45pm
    12.5

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