SBD/December 23, 2013/Marketing and Sponsorship

Under Armour Sticks With "Duck Dynasty" After Star's Controversial Comments

Under Armour sells hats, sunglasses and other "Duck Dynasty" merchandise
Under Armour is "keeping its ties to the 'Duck Dynasty' franchise amid a media uproar over comments made by star Phil Robertson about gays and blacks," according to Tim Swift of the Baltimore SUN. The company said that it "does not condone Robertson's statements," but it "does not have plans to end its business dealings with the Robertson family." UA "outfits 'Buck Commander,'" a spin-off of "Duck Dynasty" on the Outdoor Channel that "centers on hunting and fishing." UA also sells hats, sunglasses and "other 'Duck Dynasty' merchandise." Co-star Willie Robertson "recently appeared in a Winter Olympics-themed TV spot" for UA. But the show's products "were played down on the Under Armour website" on Friday (Baltimore SUN, 12/21).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug