SBD/December 23, 2013/Marketing and Sponsorship

Bauer Rolls Out High-End OD1N Gear To Six NHLers, Plans For Eventual Retail Release

Bauer's OD1N skates weigh 550 grams, compared to most NHL skates' 800 grams
Bauer Performance Sports' hockey division is "unveiling OD1N (pronounced 'Odin'), a customized set of ultra-light skates, protective body armour and goalie pads that the company claims will help six selected NHLers move faster than ever," according Morgan Campbell of the TORONTO STAR. The company said that the OD1N body armor is "four pounds lighter than standard gear." It was "developed using a 3D optical scanner, which allows technicians to build pads to fit the contours of an athlete's body." While that technology is "a few years from becoming available to recreational players, eventually the market will demand it." The skates most NHL players use "weigh about 800 grams each," but the OD1N skate "weighs just 550 grams." The six NHLers "hand-picked" for the OD1N launch -- Rangers G Henrik Lundqvist, Blackhawks C Jonathan Toews and RW Patrick Kane, Flyers C Claude Giroux, and Capitals RW Alex Ovechkin and C Nicklas Backstrom -- will "wear it in Sochi" during the '14 Winter Games. Bauer officials said that a skate "identical to the OD1N might be available on store shelves" within four years. But Bauer Hockey GM/Player Equipment Craig Desjardins said that he "can't estimate what an OD1N skate would cost in a store because it wasn't developed with the retail market in mind." Bauer CFO Amir Rosenthal said, "This is an investment in the future of the business. This is the way we build a platform that can extend to consumers. The payoff has been demonstrated over many years. This is a long-term play" (TORONTO STAR, 12/21).
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