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Marketing and Sponsorship

Marketplace Roundup

Australia and New Zealand Banking Group (ANZ) on Thursday announced a three-year deal to sponsor golfer Lydia Ko beginning in '14, marking the 16-year-old's first sponsorship deal. Ko, who is from New Zealand, recently turned pro and subsequently signed with IMG for representation. She was the first amateur in history to win two LPGA events (IMG). This comes shortly after Ko was unveiled as a competitor in the '14 women's Australian Open to be held in Melbourne in February (STUFF.co.nz, 12/18).

GUY ON A BUFFALO: Rockets F Chandler Parsons on Thursday announced a partnership with Buffalo Jeans (THE DAILY). YAHOO SPORTS' Eric Freeman wrote a new TV spot features a "scantily clad" Parsons and model Ashley Sky "cavorting suggestively on a beach." Parsons "introduced the campaign on Twitter." Parsons "doesn't discuss the ad as if it's a cool thing he did on a lark -- it's spoken of in the matter-of-fact way that suggests he wouldn't mind if modeling became a second career" (SPORTS.YAHOO.com, 12/19).

SIXTH SENSE: The CP's Stephen Whyno noted Bauer has "unveiled new equipment" for six NHLers that it says represents "game-changing technology." Bauer calls this the "OD1N project, named after the ruler of the Norse gods and the Russian translation for the No. 1." So far the equipment was "custom-designed" for Capitals LW Alex Ovechkin and C Nicklas Backstrom, Blackhawks C Jonathan Toews and RW Patrick Kane, Flyers C Claude Giroux and Rangers G Henrik Lundqvist (CP, 12/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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