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Marketing and Sponsorship

Marketplace Roundup

Bell Canada yesterday announced a multiyear extension of its Premier Founding-level partnership with the MLS Whitecaps, which includes kit sponsorship. As part of the deal, all Whitecaps league games will be broadcast live on TSN, which becomes the team's official TV partner beginning in '14. Select games also will be available in French on RDS and RDS 2. TSN commentators Luke Wileman, Jason deVos and Kristain Jack will cover the games (Bell Canada).

NAME GAME: In West Palm Beach, Jason Lieser noted the Heat will not debut their nickname jerseys until their Jan. 21 home game against the Celtics, but director Spike Lee "provided a preview of what they will look like." Lee on Tuesday posted a photo on his Twitter and Instagram accounts of Heat G Ray Allen's jersey, "which will say J. Shuttlesworth," referencing Allen's role as Jesus Shuttlesworth in Lee's '98 film "He Got Game." Players for the Heat, Celtics and Nets will wear the jerseys in select games this season, "but have been secretive about the nicknames they chose" (PALMBEACHPOST.com, 12/18).

WINTER WARMERS: In DC, Barry Svrluga notes the USA Bobsled & Skeleton Federation last night held its "lone fundraiser" for the Sochi Games at the Fairmont Hotel on the edge of Georgetown. Federation CEO Darrin Steele said, "I won't say it's easy to generate money during Olympic Games. But it's a lot tougher afterwards. Now, people are jazzed. They want to meet the athletes. The reality is: A lot of our sponsorships end after the Games, and we don't want to start over." Attorney Ted Offit, who helped organize the event, said that it "raised more than $250,000" (WASHINGTON POST, 12/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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