Fanatics Gains Rights For NBA Replica Jerseys Auto-Owners Insurance Extends NASCAR Deal Nike Makes Batch Of LeBron 14's For Early Release Cubs Strike Sponsorship Deal With Beam Suntory Monster Planning To "Bring A Party" To NASCAR Mondelez Quietly Ends NASCAR Sponsorship NFL Playoff Hosts Finalize Sponsor Activation Fleck Working To Bring "Row The Boat" To Minnesota Recent Tennis Trend Has Opponents Dressing Alike Starting Lineup Figurines Getting New Life
SBD/December 19, 2013/Marketing and Sponsorship
Published December 19, 2013
NAME GAME: In West Palm Beach, Jason Lieser noted the Heat will not debut their nickname jerseys until their Jan. 21 home game against the Celtics, but director Spike Lee "provided a preview of what they will look like." Lee on Tuesday posted a photo on his Twitter and Instagram accounts of Heat G Ray Allen's jersey, "which will say J. Shuttlesworth," referencing Allen's role as Jesus Shuttlesworth in Lee's '98 film "He Got Game." Players for the Heat, Celtics and Nets will wear the jerseys in select games this season, "but have been secretive about the nicknames they chose" (PALMBEACHPOST.com, 12/18).
WINTER WARMERS: In DC, Barry Svrluga notes the USA Bobsled & Skeleton Federation last night held its "lone fundraiser" for the Sochi Games at the Fairmont Hotel on the edge of Georgetown. Federation CEO Darrin Steele said, "I won't say it's easy to generate money during Olympic Games. But it's a lot tougher afterwards. Now, people are jazzed. They want to meet the athletes. The reality is: A lot of our sponsorships end after the Games, and we don't want to start over." Attorney Ted Offit, who helped organize the event, said that it "raised more than $250,000" (WASHINGTON POST, 12/19).